YELLOW ROSE CYCLING

content - WEBSITE

“The process of building a bicycle wheel for a fellow cyclist blends together art, science, precision, and aesthetics in a very personal way. It starts with and ends with the person who will be riding a Yellow Rose Wheel and that is a very unique and beautiful thing.” - Oscar Salazar. It’s with this passion for cycling that Oscar wanted to push his passion for cycling into a business. We created a masculine and inviting website highlighting his approach to custom builds and the products he uses to make them.